Why eco-conscious creators are leading the way — and how print on demand's zero-overstock model is the most sustainable thing about this industry.
Young Canadians (Gen Z and Millennials) are willing to pay more for sustainable products. As a creator, you can target this growing market.
Younger shoppers say they will pay more for sustainably made goods. Stated preference and actual purchasing are not the same thing, so treat it as a genuine leaning rather than a premium you can count on.
Classic designs last longer and don't go out of style
Fewer products, but better made = less waste
Talk about environmental impact in your descriptions
Print-on-demand (zero overstock)
Water-based inks without harmful chemicals
Recycled packaging
Local production in Canada
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